{"id":111,"date":"2019-10-24T22:24:49","date_gmt":"2019-10-24T22:24:49","guid":{"rendered":"http:\/\/thowig.freehostia.com\/?page_id=111"},"modified":"2024-09-25T10:03:38","modified_gmt":"2024-09-25T10:03:38","slug":"blog","status":"publish","type":"page","link":"http:\/\/thowig.freehostia.com\/?page_id=111","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\t\t
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Digital Marketing<\/u><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Marketing Communication & Brand Management for aDoddle.org<\/u><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During my time at Bournemouth University, I had the opportunity to collaborate with aDoddle.org, a community mapping organisation aimed at connecting individuals with local resources and services. My role within the team involved offering strategic marketing insights by conducting in-depth market research, which informed the development of a tailored marketing plan that included a variety of content designed to boost engagement across social media channels. In addition to this, I also contributed heavily to the creation of digital content, narrating and producing the videos as well as creating an array of social media graphics that aligned with the organisation\u2019s goals and mission. Following the success of this collaborative project, I was invited back on an individual basis to lead additional video production work, further supporting their outreach and engagement strategies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Examples of Creative Software Used to Produce Content for aDoddle<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Examples of aDoddle Digital Marketing Graphics\/Content for Social Media Posts<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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aDoddle.org Tutorial Video – Social Media Content Example<\/em><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Digital Marketing Campaign <\/u><\/span>
for <\/u><\/span>Fordington Gin<\/u><\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During my Digital Marketing unit as part of my master\u2019s degree, I was tasked with creating a comprehensive digital marketing campaign for a potential client, Fordington Gin. This project involved working within a team to develop a detailed pitch portfolio and an engaging elevator pitch video, which can be found above. Our campaign, titled “Moments of Joy,” was designed to boost brand engagement and customer loyalty through a mix of targeted social media strategies, influencer partnerships, and experiential marketing. I headed the creation of the pitching video, taking on the roles of videographer, editor, and motion graphic designer. The project required us to develop a full marketing strategy, including a needs analysis, data strategy, content plan, and integrated multichannel communication plan. Additionally, we outlined specific, measurable objectives and addressed potential challenges to ensure the success of the campaign. This experience allowed me to apply strategic planning, creative thinking, and technical skills in a simulated real-world scenario, effectively preparing me for the demands of the digital marketing industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Examples of Strategic Digital Marketing Tools Used for this Project\u00a0<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tWordPress<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Digital Marketing Marketing Communication & Brand Management for aDoddle.org During my time at Bournemouth University, I had the opportunity to collaborate with aDoddle.org, a community mapping organisation aimed at connecting individuals with local resources and services. My role within the team involved offering strategic marketing insights by conducting in-depth market research, which informed the development […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-111","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"http:\/\/thowig.freehostia.com\/index.php?rest_route=\/wp\/v2\/pages\/111"}],"collection":[{"href":"http:\/\/thowig.freehostia.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/thowig.freehostia.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/thowig.freehostia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thowig.freehostia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111"}],"version-history":[{"count":43,"href":"http:\/\/thowig.freehostia.com\/index.php?rest_route=\/wp\/v2\/pages\/111\/revisions"}],"predecessor-version":[{"id":1063,"href":"http:\/\/thowig.freehostia.com\/index.php?rest_route=\/wp\/v2\/pages\/111\/revisions\/1063"}],"wp:attachment":[{"href":"http:\/\/thowig.freehostia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}